What is GEO?
Generative Engine Optimization (GEO) structures content so AI engines understand, trust, and cite it directly in the answers they generate. Google ranks pages in a list. AI engines pick one or two sources and quote them inside the answer itself.
Academic research on GEO found that keyword stuffing actually hurts performance in AI engines. What works: precise statistics, citations from credible sources, and clear structured content.
GEO versus traditional SEO
We don't just talk about it. We build it.
peleg.ai is the proof. Every page on this site follows the same GEO principles we recommend to clients.
What's included
Content structure
Question-answer format that's easy for models to extract and cite.
Full schema markup
FAQPage, Article, Organization, on every page.
Real data, not slogans
Marketing copy replaced with precise, citable numbers.
Silo architecture
Clear page hierarchy that Google and AI engines both understand.
AI keyword research
Finding the natural question phrasing people ask ChatGPT.
Tracking and monitoring
Checking whether and how AI engines cite your site over time.
Frequently asked questions
What is GEO?
What is the difference between SEO and GEO?
Why does GEO matter specifically for startups?
How long does it take to see GEO results?
Does GEO replace traditional SEO?
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