What is GEO?
GEO, short for Generative Engine Optimization, is the process of building a site and content so AI engines like ChatGPT, Gemini, and Perplexity understand, trust, and cite them in the answers they give users.
The difference from classic SEO is fundamental: Google ranks sites in a list, AI engines pick one or two sources and cite them directly in the answer. If your site isn't built correctly for that, it simply doesn't exist in the conversation.
Academic research on GEO found that keyword stuffing actually hurts performance in AI engines. What works instead: precise statistical data, citations from credible sources, and clear content structure.
We don't just talk about it. We build it.
peleg.ai is the proof. Every page on this site is built on GEO principles: FAQ Schema, precise data, clear silo structure.
What's included
AI-Ready Content Structure
Hierarchical headings, structured FAQ, formatting that models can extract and cite.
Full Schema Markup
FAQPage, Article, Organization: markup that models trust.
Real Data, Not Slogans
Replacing generic marketing copy with precise, citable data.
Silo Structure
Clear page hierarchy that both Google and AI understand easily.
AI Keyword Research
Finding the natural question phrasing people actually ask ChatGPT.
Tracking & Analysis
Ongoing checks on whether and how AI engines cite your site.
Frequently asked questions
What is GEO?
What's the difference between GEO and regular SEO?
Does keyword stuffing help with GEO?
How long does it take to see GEO results?
Want to check where
you stand today?
A free first scoping call. We'll check together whether ChatGPT already knows your business.