Peleg& Co. AI
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AI strategy that starts
from the problem, not the technology

Sometimes the right answer isn't AI at all. Consulting that tells you the truth before it tells you what to build.

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A dev shop builds. A consultant stops you.

A dev shop builds exactly what you ask for. An AI consultant should stop you when what you're asking for isn't actually what you need.

Consulting starts from understanding the business problem, not the technology. Sometimes the right answer is a simple process fix, not AI at all.

What's included

Opportunity mapping

Identifying where AI genuinely fits the organization's problems, and where it doesn't.

Solution selection

The right tool for the actual problem, not the trendiest one.

Hands-on implementation

End-to-end technical execution: vendors, integrations, security, quality control.

ROI measurement

Baseline before, measured results after, not just a launch and hope.

15+ years, not theory

Led a company-wide GenAI transformation delivering a 29% reduction in operating costs. This is real implementation experience, not a slide deck about "the future of AI."

Frequently asked questions

What's the difference between hiring a dev shop and an AI consultant?

A dev shop builds what you ask for. An AI consultant should stop you when what you're asking for isn't what you actually need. Consulting starts from understanding the business problem, not the technology. Sometimes the right answer isn't AI at all, it's a simple process fix.

How much does AI implementation cost?

Depends heavily on the type of solution. A voice agent for appointment scheduling: a few hundred shekels a month. A full automation system with CRM and BI integrations: tens of thousands one-time plus ongoing operational cost. ROI is typically measured within 3 to 6 months.

Does our team need technical knowledge to work with you?

No. In most projects the technical side is managed end-to-end, including vendor selection, integrations, information security, and quality control. Your organization needs to know its own business processes. The rest, we bring.

How do you measure ROI on an AI project?

A baseline is set before implementation: work hours, labor cost, response time, conversion rates. After go-live, the same metrics are checked. In voice automation projects, ROI is proven in most cases within 90 days.

What does AI implementation consulting actually include?

A full process: mapping AI opportunities in the organization, choosing the right solution, hands-on implementation support, and ongoing optimization after go-live. The consulting doesn't end with a recommendations document, it continues until the system works and is proven.

Let's talk about what's actually worth building

A short intro call, no cost.

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